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From Mauka
To Makai
About
Mission
To share our stories and upbringing by including where we are from in our art. People from the tropical coast of Kona or the chilly highlands, or a mix of both.
Values
Traditional Hawaiian land divisions of ahupuaʻa show the need for both Mauka and Makai. Having the ability to independently farm, fish, and control water flow. The importance of self-sufficiency is represented in our motto, "From Mauka to Makai".
Story
I was born in Waimea, and throughout my life I constantly traveled to Kona, Hilo, Kalapana, etc. It shaped who I am, how I live my life, and what I want to do in the future. This brand showcases both the land system of Hawaii and my life's story.
Target Audience
My target audience is the people of the Big Island and also the broader Hawaiian Islands. The main age group I expect is young adults because of the style and story of my website.
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